I received their newsletter yesterday afternoon, it only said "Burberry kisses". I was a little intrigued but ignored it at first. Then I started to see more and more about it on my social media, so I had to check out what all the hype was about!
I watched this short clip about the campaign, it explains it perfectly:
As the clip shows you can send an e-card with your own kiss to someone you love. The only thing you need is a device with a touch screen, which makes a print of your lips. Then you choose a lip color, from actual Burberry lipstick shades, and add a personal message.
I think it's a very cute idea, so I immediately sent one to my boyfriend! He even thought it was cool ;) Off course you can also send them to your friends, family, etc.
Besides, I'm all about big brands that look at the bigger picture. I think it's very admiring when they start campaigns that aren't aimed at selling products.
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